Built on Passion. Cast with Purpose.
I'm a small-town local from Ruckersville, Virginia—a family man with a lifelong love for bass fishing and a drive to share that passion with others. When I'm not working, you’ll find me on the water, testing new ideas and chasing the next great strike.
Fishing isn’t just a hobby—it’s who I am. That’s why I started Loose Lips Lures, a small business dedicated to crafting high-quality soft plastic baits that actually deliver. Every bait is made with care, tested by hand, and backed by a deep love for the sport.
One lure especially close to my heart is the Lillybug, a 4.5" bait named after my granddaughter, Lilly. It’s not just a great bait—it’s family. You’ll see it featured in our logo and on the site in its signature red color, also called Lillybug Red.
So check out the shop, grab a pack, and try the 3L's for yourself: Loose Lips Lures.
God bless—and tight lines, always.
What Anglers Are Saying
​From weekend warriors to seasoned pros, our customers are reeling in results—and they’re not keeping quiet about it. Here’s what real anglers have to say about fishing with Loose Lips Lures.
"I been fishin’ since I was a kid, and I’m tellin’ ya—these baits work. That Lillybug hits different, man. Bass just tear it up. Feels good supportin’ a fella from right here in Virginia who's puttin' in the work and doin' it right. Don’t sleep on these lures."
— Ray D., Greene County, VA
"Man, I ain’t one to write reviews, but I gotta say—these lures flat-out catch fish. Picked up a pack of Lillybugs and had two bass in the boat before my coffee got cold. They got the right feel and that color? Deadly. Feels good buyin’ from a local too. I’ll be back for more, no doubt."
— Tommy R., Louisa County, VA
Ready to Join the 3L Crew?
Whether you’re fishin’ your backyard pond or headed out before sunrise, Loose Lips Lures has what you need to hook the one worth braggin’ about. Browse the shop, grab your favorites, and let’s get to catchin’.